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Invoca is the industry’s leading call tracking and analytics solution, helping marketers attribute inbound calls to digital campaigns. Google Analytics is a web analytics system for marketers, making it easy to better understand how customers are engaging with marketing campaigns, products, and content on websites and apps. This is the first article in a series that will teach you everything you need to know to set up, support, and succeed with the Invoca for Google Analytics 4 integration, including:
  • What’s possible with the integration
  • Step-by-step directions to install your integration
  • Help for marketers using the integration to view Invoca data in Google Analytics reports, and target new audience lists
  • FAQs and troubleshooting support

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Why choose Invoca for Google Analytics 4.0?

Using these two products together, Invoca for Google Analytics 4 (GA4) offers visibility of the inbound call activity driven by your marketing efforts using Google’s Measurement Protocol.
With this integration, you can:
  • Report Invoca phone calls and Signals to Google Analytics as events to get a unified view of your campaign performance and website activity.
  • Understand which marketing campaigns and pages are driving each type of call or Signal in GA4 reports.
  • Use your Invoca data to build Google Analytics audiences, then use those audiences in Google Ads.
If you haven’t yet installed your Invoca for Google Analytics integration yet, we strongly recommend you upgrade your Google Analytics account to version 4.0 before installing this integration! We no longer support integrations with Google Universal Analytics as its been deprecated after July 1 2023.  For the best service and access to a more robust feature set, we recommend that you get ahead of things and upgrade right away to get access to a more robust feature set and better support. Follow Google’s migration guide for instructions on upgrading from Google Universal Analytics to Google Analytics 4.0. To better understand the benefits of upgrading, see Google’s article [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics.  Ready to get started with your Invoca for Google Analytics 4 integration? Here are the rest of the articles in this series. Please note that to access these articles, you must be logged in to your Invoca account!

1. Integration overview (You are here)

2. Invoca for Google Analytics 4.0: Installation Guide

Last modified on August 18, 2026